Posted Date : July 27,2021
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : UNCT-24224
Government Authority located in Carson City, Nevada; USA based organization looking for expert Vendor for Ad evaluation study services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
Vendor needs to provide Ad evaluation study services to develop a screener and discussion guide for the qualitative component, as well as, the online survey questionnaire used in the quantitative piece to the government authority located in Carson City, NV.
- Principal goal of this project is to gain insight and guidance from potential state visitors as it relates to Travel Nevada’s future television, print digital and mobile marketing components to determine if they are communicating the state brand’s intended message
- Study will need to have qualitative focus group interviews, including, but not limited to prior and non-state visitors residing in current markets that Travel Nevada is advertising in along with potential markets that Travel Nevada may want to advertise in.
- Study will also need to include a quantitative component. Proposing vendors should identify the source or panel provider to be used, along with detail regarding the balancing, response rates, recruiting and management practices employed by the source or panel provider.
- In both quantitative and qualitative cases, accurate, functioning representations of the television, print digital and mobile ads will be presented to respondents for feedback. Proposing vendors should provide detail on how their methodology and analytical framework allows for optimization across any channel (TV, print, digital, etc.).
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: August 18,2021
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : UNCT-24224
Government Authority located in Carson City, Nevada; USA based organization looking for expert Vendor for Ad evaluation study services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
Vendor needs to provide Ad evaluation study services to develop a screener and discussion guide for the qualitative component, as well as, the online survey questionnaire used in the quantitative piece to the government authority located in Carson City, NV.
- Principal goal of this project is to gain insight and guidance from potential state visitors as it relates to Travel Nevada’s future television, print digital and mobile marketing components to determine if they are communicating the state brand’s intended message
- Study will need to have qualitative focus group interviews, including, but not limited to prior and non-state visitors residing in current markets that Travel Nevada is advertising in along with potential markets that Travel Nevada may want to advertise in.
- Study will also need to include a quantitative component. Proposing vendors should identify the source or panel provider to be used, along with detail regarding the balancing, response rates, recruiting and management practices employed by the source or panel provider.
- In both quantitative and qualitative cases, accurate, functioning representations of the television, print digital and mobile ads will be presented to respondents for feedback. Proposing vendors should provide detail on how their methodology and analytical framework allows for optimization across any channel (TV, print, digital, etc.).
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: August 18,2021
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$