MRB-30634 - USA (Nevada) - Integrated Marketing Effectiveness Study Service - Deadline March 1,2023

(1) Vendor needs to provide integrated marketing effectiveness study service to secure a representative sample of panellists in the agency's target markets to address the advertising methods of TV, print, digital, etc. - A web-based survey should be used for data collection. The web-based methodology provides for fast data collection, for skip pattern control, and allows for recall testing of specific tourism print ads, television commercials, digital advertising and any other advertising tourism may use. - The questionnaire is estimated to consist of approximately 60-100 questions and the survey length is estimated to be approximately 20-25 minutes. This will include showing multiple images of paid, owned, and earned assets including commercials of varying length. - The agency utilizes this study to inform how paid, owned and earned assets contribute to the incremental gains (or losses) of perception, spend, length of stay, and interest in travel to the state. - The agency needs to accurately measure how effective advertising efforts are in driving visitation, measuring awareness of efforts, and measuring state brand perception. (2) All questions must be submitted no later than February 3, 2023. (3) Contract term will be two years.