(1) Vendor needs to provide advertising and marketing services.– Providing marketing services, creative services, private sector partnership programs, media planning and placement services– Required to handle advertisement and collateral production, research, surveys and direct marketing on a project basis.– Provide timely project management and client services consisting of the development and management of media campaigns, monthly meetings to review performance and provide project updates, and coordination/facilitation between Divisions and other agencies on integrated efforts– Must develop an effective marketing strategy, including to the following tasks:– Website Hosting and Updates– Website maintenance, postings, analytics and updates as needed to keep content current and to provide site visitors with the latest information– Advertising and Media – Conduct advertising and marketing efforts for the various campaigns statewide.– Develop applicable advertising messages for statewide campaigns with emphasis on road users’ behavioral aspect– Develop advertising and media campaigns which include to (by campaign event) the use of television, radio, outdoor, digital, and social media targeting impaired driving, occupant protection, lane departure safety, pedestrian safety, intersection safety, and motorcycle safety– Social Media Management – Through the use of social media, educate, engage and inform Nevadans of the Zero Fatalities goals and objectives, for the purpose of increasing overall awareness– Develop campaign–specific graphics, images and assets to use for the content calendar and on social media channels– Outreach – Expand the reach and effectiveness of the Zero Fatalities program through one–on–one and group interactions and educational programs.– Partnerships and Sponsorships – Utilize, solicit and coordinate numerous partnerships and sponsorships that provide opportunities to expand the reach and effectiveness of the Zero Fatalities program to a larger population– Assessment/Evaluation Survey instruments such as phone survey questionnaire, focus group questionnaire and discussion guide(2) All questions must be submitted no later than April 8, 2024.
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