(1) Vendor needs to provide local media and community engagement services.– The agency will review existing research to become familiar with its strategic objectives; and will work with Reno Tahoe staff to identify target audiences, including destination–specific media targets,– Audiences: National press/media, meetings & conventions trade publications, travel trade publications, group sports media, travel writers and influencers, potential visitors, drive and fly markets, local press/media, industry partners, local government/municipalities, community residents and stakeholders,– Agencies for consideration will have well–established contacts, and good standing, with relevant local and national travel and business media outlets, as well as relevant tourism–related contacts at media outlets within selected target markets,– Sharing ideas and expertise, including new industry technology trends and updates for media databases,– Participating in brainstorming sessions with Reno Tahoe and its partners to stimulate creative thinking and generate ideas and enthusiasm for achievement,– Demonstrating initiative and resourcefulness in tackling public relations activities,– Informing Reno Tahoe in a timely fashion about issues, events and news stories that directly or indirectly involve or affect the agency, its interests and purview,– Working with Reno Tahoe staff on inclusion of social media support, in an effort to increase the reach and value of public relations activities,– Coordinating with Reno Tahoe’s integrated marketing agency, as necessary, to accomplish certain marketing/media projects and ensuring consistency with marketing campaigns.(2) All question must be submitted no later than May 16, 2024.
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