Posted Date : October 23,2018
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : SEO-0396
Government authority located in Nevada, USA based organization looking for expert vendor for public relations and social media services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide public relations and social media services to following
- Create a 12-month strategic plan that involves a review of current projects, and recommends goals and tactics for reaching specific library stakeholders including existing and potential cardholders, business and political leaders, and other important audiences, as determined.
- Due six (6) weeks after contract is finalized and signed.
- The plan shall set a budget based on recommended initiatives and set measures of success. (Cost should include development and execution.)
- The plan shall include a proposed outline of monthly activities (e.g. a minimum of two pitches per month to promote a particular event or initiative, or to target a specific audience).
- The plan and campaign shall include:
- Using input from the BAM Department and all reference materials made available, the agency will lead the development and implementation of a comprehensive public relations campaign strategically designed to achieve the outcomes and objectives of the District’s Branding and Marketing team.
- The plan shall integrate media relations (traditional and new media/non-traditional), community relations, key message formulation, account management services, partnership opportunities and any other approved initiatives.
- Goals should include but are not limited to:
- Garner media coverage for the various services programs offered through the District.
- Raise awareness of the District’s hosted events and programs for adults, teens, and children.
- Increase the number of cardholders and customers accessing their library.
- Increase the number of website users/website traffic.
- Demonstrate the value and diversity of programs hosted by the District.
- As part of the strategic plan, develop an overarching PR campaign with social media support on how the District continues to change, evolve, and surprise its customers on the range of educational support and cultural experiences that are offered through its library doors and on its website.
- Campaign arc should encompass the many exciting new developments listed previously, with a strategy to publicize the new brand campaign, which is still under development.
- Provide opportunistic media relations and social media initiatives.
- Target both old and new media, as well as influencers and blogs as appropriate.
- As needed, advise and participate in issues management, including the preparation of talking points for use by Library staff and Board trustees to prepare for media interviews.
- Provide support for our existing social media team and their initiatives.
- Provide media training two times each year to Library staff.
- Writing support as needed for promotional materials, press releases, newsletters, magazines, or publications.
- Assist in the development of mini-campaigns to boost program awareness throughout the year.
Establish database of key stakeholders and influencers to engage throughout the campaign.
- Develop a media contacts list including bloggers and influencers/influencer groups or organizations that will be targeted in addition to traditional media (to be provided to the Library District).
- Provide developed story angles and narratives that are specifically directed to individual media outlets, influencers, individuals, communities, or community groups; implement pitches as directed/requested.
- Always be prepared to take advantage of opportunistic stories in the national or local news, as well as pop culture, that can be tied to the Library’s products, services, and evolution/revolution.
- Media Relations: Work with District’s BAM team on the development of the media strategy including pitches, op-eds and/or letters to the editor; pre- and on-site media coverage; editorial board meetings; and continued “push” coverage. The Bidder will work with the BAM team to identify state-wide and local news stories and community partners for op-eds and letters to the editor.
- Media monitoring and clip reporting.
- Account management, including create and distribute semi-monthly status reports and project management calendars.
- Schedule, plan, and lead semi-monthly status meetings with the District’s Branding and Marketing team to inform and obtain feedback on marketing campaign, strategies, and implementation status.
- Create and distribute semi-monthly status reports and project management calendars to the BAM Department, including an analysis of all digital marketing initiatives.
- Produce monthly campaign impact reports outlining the campaign's success, and include a recap of media coverage, social media impact, back-end survey findings, and other data relative to the campaign.
- Other services may include:
[C] Eligibility:
Global (World-wide)
[D] Work Performance:
Global, companies from all over the world can apply for this. However, Vendor may need to visit client location for onsite meetings.
Budget :
Deadline to Submit Proposals: November 08,2018
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : SEO-0396
Government authority located in Nevada, USA based organization looking for expert vendor for public relations and social media services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide public relations and social media services to following
- Create a 12-month strategic plan that involves a review of current projects, and recommends goals and tactics for reaching specific library stakeholders including existing and potential cardholders, business and political leaders, and other important audiences, as determined.
- Due six (6) weeks after contract is finalized and signed.
- The plan shall set a budget based on recommended initiatives and set measures of success. (Cost should include development and execution.)
- The plan shall include a proposed outline of monthly activities (e.g. a minimum of two pitches per month to promote a particular event or initiative, or to target a specific audience).
- The plan and campaign shall include:
- Using input from the BAM Department and all reference materials made available, the agency will lead the development and implementation of a comprehensive public relations campaign strategically designed to achieve the outcomes and objectives of the District’s Branding and Marketing team.
- The plan shall integrate media relations (traditional and new media/non-traditional), community relations, key message formulation, account management services, partnership opportunities and any other approved initiatives.
- Goals should include but are not limited to:
- Garner media coverage for the various services programs offered through the District.
- Raise awareness of the District’s hosted events and programs for adults, teens, and children.
- Increase the number of cardholders and customers accessing their library.
- Increase the number of website users/website traffic.
- Demonstrate the value and diversity of programs hosted by the District.
- As part of the strategic plan, develop an overarching PR campaign with social media support on how the District continues to change, evolve, and surprise its customers on the range of educational support and cultural experiences that are offered through its library doors and on its website.
- Campaign arc should encompass the many exciting new developments listed previously, with a strategy to publicize the new brand campaign, which is still under development.
- Provide opportunistic media relations and social media initiatives.
- Target both old and new media, as well as influencers and blogs as appropriate.
- As needed, advise and participate in issues management, including the preparation of talking points for use by Library staff and Board trustees to prepare for media interviews.
- Provide support for our existing social media team and their initiatives.
- Provide media training two times each year to Library staff.
- Writing support as needed for promotional materials, press releases, newsletters, magazines, or publications.
- Assist in the development of mini-campaigns to boost program awareness throughout the year.
Establish database of key stakeholders and influencers to engage throughout the campaign.
- Develop a media contacts list including bloggers and influencers/influencer groups or organizations that will be targeted in addition to traditional media (to be provided to the Library District).
- Provide developed story angles and narratives that are specifically directed to individual media outlets, influencers, individuals, communities, or community groups; implement pitches as directed/requested.
- Always be prepared to take advantage of opportunistic stories in the national or local news, as well as pop culture, that can be tied to the Library’s products, services, and evolution/revolution.
- Media Relations: Work with District’s BAM team on the development of the media strategy including pitches, op-eds and/or letters to the editor; pre- and on-site media coverage; editorial board meetings; and continued “push” coverage. The Bidder will work with the BAM team to identify state-wide and local news stories and community partners for op-eds and letters to the editor.
- Media monitoring and clip reporting.
- Account management, including create and distribute semi-monthly status reports and project management calendars.
- Schedule, plan, and lead semi-monthly status meetings with the District’s Branding and Marketing team to inform and obtain feedback on marketing campaign, strategies, and implementation status.
- Create and distribute semi-monthly status reports and project management calendars to the BAM Department, including an analysis of all digital marketing initiatives.
- Produce monthly campaign impact reports outlining the campaign's success, and include a recap of media coverage, social media impact, back-end survey findings, and other data relative to the campaign.
- Other services may include:
[C] Eligibility:
Global (World-wide)
[D] Work Performance:
Global, companies from all over the world can apply for this. However, Vendor may need to visit client location for onsite meetings.
Budget :
Deadline to Submit Proposals: November 08,2018
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$