Posted Date : December 10,2018
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-10607
Government Authority located in Nevada; USA based organization looking for expert vendors for marketing and public relations representation services
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide marketing and public relations representation services to travel trade and consumer-focused travel marketing organization to promote state-wide visitation, resulting in an increase in revenue for communities. The firm must provide a solid foundation of all work through an annual French market-specific strategic plan
- Travel Nevada seeks a representative firm with expertise in integrated marketing disciplines including sales, marketing, promotions and public relations.
- strong working relationship with travel agents and tour operators in country.
- Identify a benchmark awareness of among targeted markets to travel trade and consumer.
- Raise awareness tourism offerings especially as they relate to key appeals of the French audiences targeted in the campaign. This is measured through an increase in the number of product offerings in travel agent tour operator brochures and the amount of media coverage generated in top tier consumer and trade media
Boost awareness among consumers in targeted markets so that becomes a high demand destination. This is measured through consumer engagement in promotions, social media outreach and response to stories in traditional media outlets.
- The plan should include measure able goals for the overarching program including sales, marketing, promotions and public relations and the tactical programs and activities that accomplish the goals.
The plan also should include a market brief that provides the economic overview of the country as well as traveler demographics, market growth, competitor analysis and general issues regarding the French travel market.
- Travel will work with the awarded vendor to identify key markets and the outreach plan for each year
- Develop special events that help showcase the tourism product
- Secure media relations opportunities for staff to meet with local business and travel media
- Conduct traditional and social media relations outreach. Ensuring that Nevada is covered by the French travel and lifestyle media is a critical component of the marketing program
Develop a media list of travel trade, consumer travel and lifestyle media outlets and journalists including media outlet, journalist’s name, journalist’s title, address, email address, phone number, and a log of the media coverage provided by the outlet. Top tier media will be identified for each key segment.
- Develop an annual market brief that provides an overview of the travel market including strengths, weaknesses, opportunities, threats, key priorities, efforts by other U.S. organizations such as
- Develop an annual media relations program for inclusion in the overall strategic plan – including developing, maintaining and enhancing relationships with the consumer and travel trade press and strategies for ongoing outreach to the media
Develop and execute a proactive and measurable social media plan utilizing the most widely used social media platforms in the target market to ensure and its niche markets of outdoor adventure and road trips.
- Develop an annual sales and travel trade outreach plan, included in the overall strategic plan, that includes outreach to travel trade professionals in France and potentially those that serve the French travel market.
(2) All question must be submitted no later than January 8, 2018.
(3) The contract term will be for four years.
[C] Eligibility:
Onshore (USA Only)
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: January 18,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-10607
Government Authority located in Nevada; USA based organization looking for expert vendors for marketing and public relations representation services
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide marketing and public relations representation services to travel trade and consumer-focused travel marketing organization to promote state-wide visitation, resulting in an increase in revenue for communities. The firm must provide a solid foundation of all work through an annual French market-specific strategic plan
- Travel Nevada seeks a representative firm with expertise in integrated marketing disciplines including sales, marketing, promotions and public relations.
- strong working relationship with travel agents and tour operators in country.
- Identify a benchmark awareness of among targeted markets to travel trade and consumer.
- Raise awareness tourism offerings especially as they relate to key appeals of the French audiences targeted in the campaign. This is measured through an increase in the number of product offerings in travel agent tour operator brochures and the amount of media coverage generated in top tier consumer and trade media
Boost awareness among consumers in targeted markets so that becomes a high demand destination. This is measured through consumer engagement in promotions, social media outreach and response to stories in traditional media outlets.
- The plan should include measure able goals for the overarching program including sales, marketing, promotions and public relations and the tactical programs and activities that accomplish the goals.
The plan also should include a market brief that provides the economic overview of the country as well as traveler demographics, market growth, competitor analysis and general issues regarding the French travel market.
- Travel will work with the awarded vendor to identify key markets and the outreach plan for each year
- Develop special events that help showcase the tourism product
- Secure media relations opportunities for staff to meet with local business and travel media
- Conduct traditional and social media relations outreach. Ensuring that Nevada is covered by the French travel and lifestyle media is a critical component of the marketing program
Develop a media list of travel trade, consumer travel and lifestyle media outlets and journalists including media outlet, journalist’s name, journalist’s title, address, email address, phone number, and a log of the media coverage provided by the outlet. Top tier media will be identified for each key segment.
- Develop an annual market brief that provides an overview of the travel market including strengths, weaknesses, opportunities, threats, key priorities, efforts by other U.S. organizations such as
- Develop an annual media relations program for inclusion in the overall strategic plan – including developing, maintaining and enhancing relationships with the consumer and travel trade press and strategies for ongoing outreach to the media
Develop and execute a proactive and measurable social media plan utilizing the most widely used social media platforms in the target market to ensure and its niche markets of outdoor adventure and road trips.
- Develop an annual sales and travel trade outreach plan, included in the overall strategic plan, that includes outreach to travel trade professionals in France and potentially those that serve the French travel market.
(2) All question must be submitted no later than January 8, 2018.
(3) The contract term will be for four years.
[C] Eligibility:
Onshore (USA Only)
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: January 18,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$