Posted Date : March 06,2019
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-11478
Government Authority located in Nevada; USA based organization looking for expert vendor for integrated marketing effectiveness study.
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide integrated marketing effectiveness study to secure a representative sample of cookie-enabled panellists in tourism’s targeted markets to address the traditional advertising metrics of tv, print, and digital while having the ability to track exposures to tourism’s digital campaign, web-based survey should be used for data collection, web-based methodology provides for fast data collection, for skip pattern control, and allows for recall testing of specific tourism print ads, television commercials and digital advertising if not tagged, tourism needs to accurately measure how effective their advertising is in driving visitation and establishing brand equity, tourism has employed a more holistic design to campaign effectiveness in order to account for paid, owned, and earned media, critical and cutting edge part of this design was to place electronic tags (cookies) on all tourism digital media whether paid, owned, or earned, where applicable, these tags allowed tourism to more accurately measure exposure and non-exposure to digital media and run effectiveness diagnostics accordingly and tourism requires advanced analytical techniques to better understand the impact that paid, owned, and earned media are having on the state through the division of tourism’s efforts.
(2) All question must be submitted no later than March 15, 2019.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location
Budget :
Deadline to Submit Proposals: March 29,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-11478
Government Authority located in Nevada; USA based organization looking for expert vendor for integrated marketing effectiveness study.
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide integrated marketing effectiveness study to secure a representative sample of cookie-enabled panellists in tourism’s targeted markets to address the traditional advertising metrics of tv, print, and digital while having the ability to track exposures to tourism’s digital campaign, web-based survey should be used for data collection, web-based methodology provides for fast data collection, for skip pattern control, and allows for recall testing of specific tourism print ads, television commercials and digital advertising if not tagged, tourism needs to accurately measure how effective their advertising is in driving visitation and establishing brand equity, tourism has employed a more holistic design to campaign effectiveness in order to account for paid, owned, and earned media, critical and cutting edge part of this design was to place electronic tags (cookies) on all tourism digital media whether paid, owned, or earned, where applicable, these tags allowed tourism to more accurately measure exposure and non-exposure to digital media and run effectiveness diagnostics accordingly and tourism requires advanced analytical techniques to better understand the impact that paid, owned, and earned media are having on the state through the division of tourism’s efforts.
(2) All question must be submitted no later than March 15, 2019.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location
Budget :
Deadline to Submit Proposals: March 29,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$