Posted Date : December 11,2021
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-23850
Government Authority located in Nevada; USA based organization looking for expert vendor for advertising and marketing services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
Vendor needs to provide marketing, advertising, branding and creative design services for the following agency-wide goals:
• Enhance the brand and educate the community and increase awareness of the various services offered by the agency, described above;
• Promote sustainable and equitable travel mode choices made by residents and visitors in efforts to enhance access, improve mobility and mitigate traffic congestion by increasing use of alternative transportation;
• Explore and enhance economic development opportunities including transportation technology and innovation;
• Include minority population segments and equity in all marketing and advertising, taking Title VI into consideration;
• Attract, retain and increase ridership on all public transportation services offered by the agency;
• And collaborate with community stakeholders to develop public/private partnerships to advance local and regional initiatives.
I. Brand management / advertising and marketing strategy, and implementation: - including, print media, broadcast media, digital media, Internet media, direct mail, multi-cultural media and initiatives, geo-targeted media and initiatives, and out-of-home media.
II. Creative and promotional material development: -
- Campaign development including, but not limited to, research and consumer testing, logo design; branding, brand guidelines, campaign development and copywriting;
- Promotional material development including, but not limited to, video production, graphic elements such as logos, maps, brochures, posters, and other collateral materials;
- Provide total-market, strategic, creative services to include development of conceptual creative directions and fully-integrated campaigns and campaign management;
- Assist in maintaining comprehensive brand style guide and managing its evolution;
- Production services to update or enhance existing materials including, but not limited to, Transit Guide, Pocket Guide, Transit Strip brochure, general signage, maps, brochures, fliers, posters, fact sheets, programs, etc.;
III. Digital marketing: -
- Website development and strategic advertising efforts;
- Recommendations for website design strategies and web best practices;
- Analytic audit and SEO recommendation of website on a bi-monthly basis;
- Development of a custom WordPress theme for the website and any additional project-specific landing pages or microsites, and work with the web team to implement and launch it in 2024;
IV. Administrative function, tracking and measurement: -
- Budget development and monitoring;
- Billing coordination;
- Integrated reporting and optimization;
- Provide digital tracking and measurement on an as needed basis (e.g., weekly, monthly or quarterly);
- Analysis of trends and opportunities, and campaign on-going effectiveness as compared to overall established and pre-agreed annual goals;
- Web server hosting services and maintenance;
- General Advertising metrics (i.e. CPM, CPP, etc.) from a third-party ad server for digital media campaigns
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: January 13,2022
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-23850
Government Authority located in Nevada; USA based organization looking for expert vendor for advertising and marketing services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
Vendor needs to provide marketing, advertising, branding and creative design services for the following agency-wide goals:
• Enhance the brand and educate the community and increase awareness of the various services offered by the agency, described above;
• Promote sustainable and equitable travel mode choices made by residents and visitors in efforts to enhance access, improve mobility and mitigate traffic congestion by increasing use of alternative transportation;
• Explore and enhance economic development opportunities including transportation technology and innovation;
• Include minority population segments and equity in all marketing and advertising, taking Title VI into consideration;
• Attract, retain and increase ridership on all public transportation services offered by the agency;
• And collaborate with community stakeholders to develop public/private partnerships to advance local and regional initiatives.
I. Brand management / advertising and marketing strategy, and implementation: - including, print media, broadcast media, digital media, Internet media, direct mail, multi-cultural media and initiatives, geo-targeted media and initiatives, and out-of-home media.
II. Creative and promotional material development: -
- Campaign development including, but not limited to, research and consumer testing, logo design; branding, brand guidelines, campaign development and copywriting;
- Promotional material development including, but not limited to, video production, graphic elements such as logos, maps, brochures, posters, and other collateral materials;
- Provide total-market, strategic, creative services to include development of conceptual creative directions and fully-integrated campaigns and campaign management;
- Assist in maintaining comprehensive brand style guide and managing its evolution;
- Production services to update or enhance existing materials including, but not limited to, Transit Guide, Pocket Guide, Transit Strip brochure, general signage, maps, brochures, fliers, posters, fact sheets, programs, etc.;
III. Digital marketing: -
- Website development and strategic advertising efforts;
- Recommendations for website design strategies and web best practices;
- Analytic audit and SEO recommendation of website on a bi-monthly basis;
- Development of a custom WordPress theme for the website and any additional project-specific landing pages or microsites, and work with the web team to implement and launch it in 2024;
IV. Administrative function, tracking and measurement: -
- Budget development and monitoring;
- Billing coordination;
- Integrated reporting and optimization;
- Provide digital tracking and measurement on an as needed basis (e.g., weekly, monthly or quarterly);
- Analysis of trends and opportunities, and campaign on-going effectiveness as compared to overall established and pre-agreed annual goals;
- Web server hosting services and maintenance;
- General Advertising metrics (i.e. CPM, CPP, etc.) from a third-party ad server for digital media campaigns
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: January 13,2022
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$