(1) Vendor needs to provide public health marketing campaign service.• Conduct target market research and analysis to identify appropriate media placement services• Develop a comprehensive marketing strategy• Create engaging creative content across multiple platforms social media, print, tv, radio• Act as county human services authorized purchasing agent and media buy contractor in negotiating television, radio, internet, and print advertising as necessary to implement the campaign• Implement and manage the marketing campaign• Measure and report on the campaign's effectiveness at agreed upon intervals during the contract period.• Raise awareness about multiple public health issues• Increase community engagement and participation• Achieve measurable improvements in public health metrics(2) The contract period will be for two years.
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