Vendor needs to provide environmental improvement program strategic communications plan services to develop a strategic communications and messaging approach.1. Messaging and protocols:– The contractor will develop modern concept proposals to enhance the brand's appeal and visibility.– A new, easily digestible and navigable website or user entry points to the existing website that tell the story, frame its importance and showcase the goals, accomplishments, and partners in a meaningful way.– EIP branding protocols that include guidelines and standardized branding elements for project signage, partner websites, social media, presentations, letterhead, press releases, sign–on letters, annual reports and digital and print outreach materials.2. Communications plan:– Coordinated press releases and media events.– A social media strategy.– Modern communication tools, channels and tactics.– Metrics to assess the success of the new campaign and overall support.
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